About Us

True Beauty is currently a lash brand based in Richmond, VA. It is our goal to provide affordable and quality lashes and beauty services. This black-owned beauty company focuses on empowering all women and while representing black women and our culture. Here at True Beauty you will be able to find various types of lashes for your everyday needs whether it's a natural everyday lash or voluminous and dramatic lash.


True Beauties posing together

Our Vision

"With True Beauty, my goal is to inspire the black women and display our culture and uniqueness. Each lash is named after qualities of the black women to build and empower what makes us unique. We hope that with lashes by True Beauty you see your true beauty both inside and out."
- Ebone Williams, Founder


Future Services: 
True Beauty Spa


Created by Ebone Williams.